Why the Side Hustle Matters So Much

I was delighted to contribute to some ideas to ‘I”, the IMD thought-leadership journal, on the importance of the side-hustle. The evidence is growing that the nature of work is not only now determinedly hybrid, but organisations are being staff with blended networks of different types of employees, affiliates, consultants and gig workers. But even amongst those contracted to an employment entity, staff are increasingly finding their most productive, enjoyable and fulfilling hours at work are AWAY from their main employer. I conducted a survey amongst my network and found that over two-thirds of respondents, many of them senior managers in large, well-known companies, are actively working on something “elsewhere” from their normal day jobs.

The article linked HERE explains the vast scope and growth the of the “hustle”, why that matters, and what employers should do about it. Thanks IMD for sharing and providing another ‘future of work” idea.