I have just launched a new irregular newsletter called The Organisational Advantage (or 'The OA' for short) which I will push out via Linked-in, for connections and new followers.  The ‘OA’ should not confused with the rather wonderful, but completely bonkers Netflix TV series of the same name, but refers to the ‘organisational advantage’ created by a leader’s investment in social capital, collaborate behaviours and nurturing glue. 

Every few months, I will add the latest research, thought leadership, and quirky/sticky stories about 'the future of work' and how leaders can better create cohesion in a hybrid world. A copy of all the key articles/features will continue to appear at the same time on the Wave Your Arms blog.

I was struck by reading the scarily brilliant, concise and confidently written The Art and Business of Online Writing by Nicholas Cole.  Cole stresses focusing your energies on posting content on large mega platforms and channels like X, Linked-in, etc., other than - and as well as – personal blogs. I am keen for the widest reach possible, and as Wave Your Arms has grown to cover consulting, creative and GLUE related topics (it remains a repository of everything all articles I have written since 2007) it seems pushing to an audience through large blockbuster platforms is now the recommended distribution way to go. I may be ten years behind the curve, but you learn as you go…I guess a case of Wave Your Arms AND.

All non-business/future of work stuff about creativity, music, film, theatre, and culture will remain on Wave Your Arms, including a long-overdue blockbuster on the extraordinary Big Big Train (to be on here in November). If The Organisational Advantage strikes a chord, pls do subscribe and share on Linked-in.  All and any feedback is welcome.  You can find the Linked-in post and register for the Newsletter by clicking on the button below: