The greatest single sales pitch ever
Someone recommended this CLIP from MAD MEN to me. At that point, I'd never watched the series, which is a regret having seen the quality of this. The pacing, music, images, script all very powerful indeed. We may well build this into our Storytelling sessions. There is something intangibly great about this.
Try reading it, while you listen.
DON DRAPER Technology is a glittering lure, but there is the rare occasion when the public can be engaged on a level beyond flash.If they have a sentimental bond with the product. (beat) My first job.I was in-house at a fur company.This old pro copy writer.A Greek named Teddy.And Teddy told me the most important idea in advertising is "new." It creates an itch.You simply put your product in there as a kind of calamine lotion.But he also talked about a deeper bond with the product. Nostalgia.It's delicate, but potent.Sweetheart. Don clicks through the slides. DON DRAPER Teddy told me that in Greek, nostalgia literally means,'the pain from an old wound.’It's a twinge in your heart, far more powerful than memory alone.This device isn't a spaceship, it's a time machine.It goesbackwards and forwards.And it takes us to a place where we ache to go again. It's not called 'The Wheel.' It's called 'The Carousel.’It lets us travel the way a child travels.Around and around and back home again.To a place where we know we are loved.
Brilliant writing (particularly when you know the sheer audacity of Don's choice of slides).
I am now a Mad Man addict. Don Draper and the crew from Sterling Cooper Draper Price are etched into the psyche. Brilliant TV. They pull off this rare trick where it is so brilliantly realised in production terms (the early 60’s setting is perfectly re-produced) that you forget how amazing it is. There is also something a little odd, a little unnerving about the whole thing. Recommended. Let me know if you get goose-bumps as well.